who we are


Noorwood Group manages and operates various businesses, focusing mainly on Consutancy and Investments, Interior Design and Travel.

The success of its existing businesses opened new doors and opportunities and today Noorwood Group controls and manages a group of subsidiaries, joint venture companies, strategic partnerships and shareholding investments throughout Bahrain and across the globe.

The driving force behind the remarkable achievements comes from a perfect balance of trade skills, a solid foundation of values and ethics, as well as a wealth of experience passed down through generations. Combined with a young and energetic management team that is involved in all aspects of the company’s operations, Noorwood Group consistently strives towards attaining its ultimate goal of success in every venture it undertakes.


Established by Hussain Al Alawi a member of one of Bahrain’s most successful and respected business families that has played an intrinsic role in the development of the country’s economy.

With a rich history dating back a hundred years, Noorwood Group’s foundation lies in the foresight of its forefathers. The Al Alawi family has been representing global companies in the Middle East for decades. With deep-seated roots in business, the company today is a diverse privately-owned business enterprise encompassing consultancy, interior design, investments, and travel concierge services.

Our late uncle Sayed Mahmood Al Alawi on the right hand of the late Amir HH Shaikh Isa bin Salman Al Khalifa, HM King Hamad bin Isa Al Khalifa and HRH Prince Khalifa bin Salman Al Khalifa the Prime Minister in first Cabinet formation


Hussain Al Alawi

The first business Hussain started was Prestige Connection back in 1999 to tap into a niche market of personalised luxury services. Since then Hussain founded several companies which he incorporated under Noorwood Group in 2014. The company has grown under his leadership, from a standing start to a fully established holding company that oversees a diversified portfolio of sole ownerships, joint ventures and equity stakes of varying sizes.

He is responsible for the strategic direction, vision, implementation and management of the group’s overall activities, and has been a driving force behind the development of the group. His foresight and passion has driven the company from strength to strength, expanding the group’s portfolio towards a more globalized model.

He holds a B.S. degree in Computer Information Systems with a Minor in Management and Accounting from Bentley College as well as an MBA from Boston University


To build a leading diversified group of companies that provides the best in class services and solutions in the region, driven by innovation, excellence and the determination to satisfy our stakeholders.


Our strength lies in our six core values:




Dedication to excellence



We aim to create a promising future by upholding these principles. Our progressive vision aims to inspire confidence among our employees and partners, ensuring a thriving future built upon a solid reputation of goodness, honesty and integrity.